Essentially, ‘LA Devotee’ is a song about how many of the people who live in LA are brainwashed by people in positions of authority and by the media. This imbalance of power reflects on the lyrics of the video. This could be foreshadowing, as although they are considered to be strong and vicious animals, they were clearly no match for whatever caused their death presumably the cult members. Also, almost all of the animals in this video are dead. Most of the animals shown are stereotypically dangerous species, such as wolves and venomous snakes. There are many cut-scenes throughout showcasing a multitude of creatures. This is a feature which continues throughout the entire music video.
There are scenes at the start of the video with images of different animals. This means that so far, Panic! At The Disco’s target audience would be satisfied with this music video, as it has already demonstrated many genre conventions, and it is building up to a story. Like I said before, dark shades of ‘masculine’ colours are very prominent among alt-rock videos, so the atmosphere of ‘LA Devotee’ is very appropriate in relation to its genre. This is foreshadowing for the rest of the video.ĭark shades of green and red are dominant in these first few clips, and the tone of the colours makes the scene look dirty and disturbing. This symbol is the logo for the band, but the way that it is etched out of the grass is similar to the way an alien crop circle could be found. As the camera angle changes to an aerial shot, a large symbol is visible in the grass. The cloak worn by the figure is red, a colour which often symbolises blood and danger.
The video starts with footage of a young girl walking through a field alone, before falling to the ground, being dragged along the grass, and carried away by a mysterious cloaked figure while she is unconscious. The music video for ‘LA Devotee’ is no exception. This means that their music videos are captivating and are easily consumable for millennials. This band caters well to the demands of young people, as they provide high energy music videos that often follow a story. Panic! At The Disco’s main target audience is likely to be teenagers and young adults between the ages of 15-30. These videos are often fast paced and edgy, sometimes with hidden meanings in the lyrics and visuals. Some of the main genre conventions of alternative rock music videos include performance-based footage, dim lighting, colours such as blue and red, extensive use of props, and close-up shots of the lead singer and bandmates. While hearing it we both let our minds run and thought of the different possibilities for the music video.Alternative rock (which can be abbreviated to alt-rock) is a genre of music that was popularised in the late 70’s, and can be broken down into many sub-genres including indie rock and grunge. The liveliness of the song was what first drew us to the song.
‘Imagine Dragons – It’s Time’ – Lizzie and I picked this song as a maybe option because we really like the beat and sound of it.Additionally the lyrics in the song have double meaning and are very lenient so that everyone has their own take on the song. We both really liked this idea and would like to replicate something like this in our own music video. ‘Panic At The Disco – This is Gospel’ – This music video has a very strange video and has almost like hand dance moves, so that the attention isn’t stole off the main person all we are allowed to see is the other people’s hands.We liked that the song had a meaning and the music video could show this, the images of the girls doing what they thought is right to fit into the idea of ‘normal’ and trying to become perfect was a very interesting concept that we wanted to look at. ‘Beyonce – Pretty Hurts’ – We liked the deeper meaning in the song and music video.We liked different aspects in all the videos